ATLANTIC
UNION BANK
As Agency of Record for Virginia’s largest regional bank since 2014, West Cary Group has capitalized on opportunities to elevate the brand to greater heights. So, when Atlantic Union Bank identified a unique need to raise consumer consideration following the merger of two competitors, we dug in deep to drive the brand forward by appealing to dissatisfied customers searching for a better banking experience.
ATLANTIC
UNION BANK
As Agency of Record for Virginia’s largest regional bank since 2014, West Cary Group has capitalized on opportunities to elevate the brand to greater heights. So, we dug deep to move the brand forward when we discovered that customers of two of Atlantic Union Bank’s competitors were dissatisfied following a merger and appealed to those customers who were looking for a better banking experience.
ATLANTIC
UNION BANK
As Agency of Record for Virginia’s largest regional bank since 2014, West Cary Group has capitalized on opportunities to elevate the brand to greater heights. So, we dug deep to move the brand forward when we discovered that customers of two of Atlantic Union Bank’s competitors were dissatisfied following a merger and appealed to those customers who were looking for a better banking experience.
Make the Switch to Better Banking
The Switch Is On! excelled at differentiating Atlantic Union Bank from both the big banks and the community Banks. Strategy and creative culminated in a simple yet resonant look and feel that reached customers throughout the institution’s entire footprint. From TV to billboards to social, the campaign provided consumers with persuasive reasons to switch and increased Atlantic Union Bank’s brand awareness year over year.
