West Cary Group has always had a deep commitment to our community. That commitment manifests itself in many ways — including deploying our most senior talent to deliver world-class solutions for our pro bono clients. Beginning in 2018, we had the honor of helping Cristo Rey, a pioneer in providing inner-city families with a transformational private school education, launch its newest school in our hometown of Richmond.

A great cause deserves great creative.

We believe that nonprofits and others focused on the Greater Good deserve the same high-level approach to branding, positioning, message strategy, performance marketing and analytics as any Fortune 100 client. Now Cristo Rey Richmond has a brand that, like its mission, will stand the test of time