For the Luxottica family of brands — including Target Optical — we’ve done more than create exquisitely branded customer communications that initiate a specific consumer action. We’ve also created a system that incorporates voice and design recommendations that, together, ensure the effectiveness of every touchpoint, digital or print.

The examples you see here connect into that system, creating an unmistakable brand impression and doing the heavy lifting of CRM in ways that appear effortless to the customer.