For the Luxottica family of brands — including Target Optical — we’ve done more than create exquisitely branded customer communications that initiate a specific consumer action. We’ve also created a system that incorporates voice and design recommendations that, together, ensure the effectiveness of every touchpoint, digital or print.

The examples you see here connect into that system, creating an unmistakable brand impression and doing the heavy lifting of CRM in ways that appear effortless to the customer.

When CRM is done right.

Lots of people talk a good game when it comes to one-to-one marketing. We’d rather show you — because we’re very proud of the work we do to make CRM really work. It’s where the art and science of marketing come together to inspire consumer action and drive ROI.