Always Be Relevant

Data-driven marketing. People-driven insights.

Always BeRelevant

West Cary Group
Data-driven marketing.
People-driven insights.

Connecting with customers.


Make no mistake about it: Consumers are now in charge, and they have high standards. Rule #1 is don’t waste their time. If you want to engage them, first consider what your customer wants, and when and how they want it. And then — in that rare and magical instant when they’re ready to buy — seize the moment with the right message, delivered at the right time, in the right channel.

That’s what we call relevance. And that’s how your brand will win.


Our approach in action


When the work is grounded in data-driven insights, the creative can really soar. It’s where art meets science — where performance and brand marketing come together.


It starts at the top.


“Here’s what I say about leadership. If the expectation of a leader is that they are emotionally unflappable, guaranteed to be the smartest person in the room, and always have the right answer, then I already know what the future holds for me: sure and certain failure. My aspirations are more realistic. I want to be better today than I was yesterday, and better still tomorrow than I am today. I never want what is to prevent me from seeing what could be. And I want to inspire others to see it, too.”

– Moses Foster
President and CEO


Walking the talk.


We move fast, like the market.

We push each other, because to get to “great,” you have to push past “good.”
We treat people fairly because that’s what human beings should do.
We hire the best because talent is our most valuable resource.
We absolutely, unabashedly, without question or apology, love to win.
And that, ladies and gentlemen, is our culture.