WCG Helps Increase Fannie Mae Video Viewership by Nearly 900%
West Cary Group Boosts Viewership of Fannie Mae Video Nearly 900% Using In-House Marketing Talent
If you thought the real estate market was hot before …
When long-time client Fannie Mae approached WCG about providing video production services for several of its marketing campaigns, we jumped at the opportunity to use the full breadth of our services – to excellent results. With increases in average views ranging from 110% to 888%, each of the five videos we delivered earned significantly more visual attention than other Fannie Mae videos published in a 12-month period.
From initial storyboard, to graphic design, to video delivery, WCG executed every component of these videos in house. To date, we’ve helped create more than 40 videos for Fannie Mae, and we’re looking forward to crafting even more compelling video campaigns on their behalf in the coming year.
“This was a chance for WCG to really flex our creative muscle. But even more fulfilling than the impact we made in viewership is the impact we’re making in the housing industry. Our marketing support means more people might be put into more homes, and that’s a very rewarding thing to be a part of.”
Chelsea Sterling, WCG Senior Account Manager
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Want to know more about our process for delivering ROI? It starts with brand immersion and ends with real results. Discover more about the West Cary Group approach.
PlanRVA COVID-19 Fundraising Site Honored by United Way for Raising $6.4M
Togetheroneregion.org Honored by United Way for Raising Millions for Virginia Businesses Impacted by COVID-19
We’re thrilled to share that Togetheroneregion.org, a local COVID-19 emergency relief fund launched by PlanRVA alongside its partners Emergency Management Alliance of Central Virginia and Community Foundation for a Greater Richmond, has raised $6.4 million to assist Central Virginia businesses affected by the pandemic. West Cary Group designed and coded the site and implemented the technology needed to get the fund live and ready to accept donations in just 48 hours. The site launched on April 3, 2020.
Due to its far-reaching community impact, the fund was recently recognized by United Way of Greater Richmond & Petersburg with a 2021 Steps to Success Award. The honor is given to an outstanding partner, group or organization that demonstrates commitment to improving the Central Virginia region, empowering individuals and driving change.
“I’m proud to say that even a year from launch, we’re still working with the Fund Advisory Committee and awarding grants,” says Martha Heeter, PlanRVA Executive Director. “It’s been pretty amazing to see the deep generosity of our community and how much impact we’ve been able to help generate.”
Though supporters have the option of contributing via in-kind donations or volunteerism, much of the money raised has been in the form of grants. Organizations that have benefited include project: HOMES, Urban Baby Beginnings, Petersburg Schools, and many more.
“This means a lot to us,” says Rachal Krance, West Cary Group Senior Account Director. “It’s been a trying year and a half for everyone, but to know that our team played a role in helping our community succeed through the challenges of COVID-19 makes our jobs even more meaningful.”
“Navigating through COVID-19 has been a challenge, but what this time apart made us realize is how much stronger we are together. At WCG, we’re committed to using our voices in whatever ways we can to effect the most positive change throughout the Richmond community.”
Tashi Scott, WCG Graphic Designer
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On Valentine’s Day 2021, WCG deepened its commitment to the community by launching RVALoves as a love song Richmond. Discover more about how we’re working to spread a genuine message of love, hope and inclusivity.
2021 Top Workplaces Program Honors WCG
West Cary Group Honored as Top Workplace in Richmond Region
Yesterday, West Cary Group was recognized as one of the best places to work in the Richmond region. The announcement came during a special 2021 Top Workplaces program virtual ceremony hosted by the Richmond Times-Dispatch. This honor comes on the heels of agency President and CEO Moses Foster’s induction into the Greater Richmond Business Hall of Fame last week.
“Since our founding in 2007, our firm has fiercely held to the belief that bringing together a collection of talented people with different backgrounds, perspectives and experiences would deliver better outcomes,” said Moses Foster, West Cary Group President and CEO. “Fourteen years later, we still believe in creating an inclusive space where every team member feels valued so we can deliver the best contributions – both to our clients and our community. This recognition validates how we’ve built our company.”
The Richmond Times-Dispatch collaborated with Pennsylvania-based employee research firm Energage to recognize and celebrate the winners of the publication’s eighth annual Top Workplaces program. This year, they received anonymous survey responses from about 16,000 employees providing sentiment ratings on various aspects of workplace life, spanning from management, leadership, benefits and pay to community involvement and promoting diversity. Employers that scored the highest locally – and exceeded national benchmarks – made the list.
This was West Cary Group’s first entry in the small business category and its first win.
“This is a particularly exciting honor for us, especially given the challenges of the past year. In spite of working remotely, we found new ways to connect. Together, we even launched social justice initiatives to help support the Richmond community. And we’re thrilled to say that we’ve now grown our team to the largest size ever in our company’s history.”
Monica Dodd, WCG Senior Director of Human Resources
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Interested in becoming a member of the WCG Team? Visit our careers page to see what positions are currently available.
WCG Launches RVA Loves as a Love Song to Richmond
West Cary Group Pens a Love Song for the People of RVA
Today, we’re excited to launch RVA Loves, a love song written by and for the people of Richmond, Virginia. The goal of this community project is to spread a genuine message of love, hope and inclusivity within the Richmond region while elevating local businesses and organizations and raising awareness of social issues.
This is the first initiative born out of West Cary Group’s Richmond Tapestry Project, a hopeful catalyst for change that aims to create awareness and a sense of pride in Richmond and our surrounding communities. Through our unique creativity, we know we can inspire a sense of pride in RVA and let the world know why it’s such an amazing place to be. And it starts today.
Want to know more about this initiative, including ways you can help spread the love? Follow RVA Loves on Instagram and join the Facebook community.
“The coolest part of the RVA Loves initiative is that it’s a duet. We’re inspiring local businesses, entrepreneurs, artists and incredible people to join us so that we can amplify our collective voices. We want to sing about community pride, social justice and unity in RVA so loudly that the nation can hear us.”
Andre Johnson, West Cary Group Art Director
American Water Homeowner Services Names WCG a Digital Agency of Record
West Cary Group Named a Digital Agency of Record for American Water Homeowner Services
West Cary Group has been named the digital marketing agency of record for American Water’s Homeowner Services division. The agency will be responsible for branding, digital marketing strategy, media strategy and buying, creative, and account management for American Water Resources (AWR) and Pivotal Home Solutions (PHS).
“West Cary Group is thrilled to collaborate with American Water Homeowner Services,” said Moses Foster, president and CEO of West Cary Group. “It’s an exciting opportunity to lead digital strategy from end to end. We’re looking forward to applying our expertise in digital media and content marketing to craft rich experiences for consumers and drive ROI for our client.”
American Water Homeowner Services is a market-based division of American Water, the largest and most geographically diverse publicly traded water and wastewater service provider in the U.S. AWR and PHS help protect homeowners from the unexpected by offering protection programs to homeowners in 43 states plus Washington, D.C., servicing nearly 3 million home warranty contracts.
“We’re excited about this partnership with American Water Homeowner Services,” added Cindi Privott, group account director at West Cary Group. “Service line protection plans and home warranties safeguard what for most people is their biggest and most important investment: their home. It’s important to make a difference in this space, perhaps now more than ever.”
“We are thrilled to be working with West Cary Group. They value diversity and have a proven digital skill set. They understand our mission of protecting every homeowner and we feel that their expertise will help get us one step closer to our goal.”
Doug Brand, Vice President, American Water Homeowner Services
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Did you know that West Cary Group is also the agency of record for Atlantic Union Bank? Discover how we’re taking this growing regional institution to exciting new places.